BXP, Brand Experience Magazine, elevates the value of innovative and collaborative brand design as a strategic business competence across the omni-channel path to purchase, to ultimately help brands deliver more relevant experiences that connect with shoppers, win at shelf, own the moment of sale and maximize brand loyalty.
BXP’s total audience reach encompasses 29,500+ consumer-facing brands and retail companies and their brand consultancy and agency partners who are seeking to understand and effectively leverage design for better business results. BXP surrounds the global buying committee for those that have a seat at the table for brand design from concept to strategy and planning to realization to shelf, including senior executives and business leaders in brand marketing, brand design and creative services, industrial design, R&D/innovation/engineering and their brand consultancy, design firm, printer converter and supply chain partners. BXP’s global reach extends to nearly 250 countries in North America, Latin America, South America, Europe, Asia, Australia and the Middle East.
New audience categories for BXP include advertising agencies, shopper marketing agencies, research analytics insight firms, quick serve restaurant/food service, retail merchandising, POP, promotional agencies and more.
Professionals by Title/Function
|16%||Innovation, R&D/Manufacturing, Engineering, Product & Packaging Development|
Audience by Industry Segment
|83%||Consumer Goods Company|
|10%||Brand Consulting Firm/Package Design Firm|
|5%||Retailer Private Label/Store Brands|
|2%||Contract Packaging Services|