The BXP Mission

BXP, Brand Experience Magazine, elevates the value of innovative and collaborative brand design as a strategic business competence across the omni-channel path to purchase, to ultimately help brands deliver more relevant experiences that connect with shoppers, win at shelf, own the moment of sale and maximize brand loyalty.

View the 2017 BXP editorial calendar here.

BXP Audience Profile

BXP’s total audience reach encompasses 29,500+ consumer-facing brands and retail companies and their brand consultancy and agency partners who are seeking to understand and effectively leverage design for better business results. BXP surrounds the global buying committee for those that have a seat at the table for brand design from concept to strategy and planning to realization to shelf, including senior executives and business leaders in brand marketing, brand design and creative services, industrial design, R&D/innovation/engineering and their brand consultancy, design firm, printer converter and supply chain partners. BXP’s global reach extends to nearly 250 countries in North America, Latin America, South America, Europe, Asia, Australia and the Middle East.

New audience categories for BXP include advertising agencies, shopper marketing agencies, research analytics insight firms, quick serve restaurant/food service, retail merchandising, POP, promotional agencies and more. 

BXP audience by function  

Professionals by Title/Function

45% Marketing
19% C-Suite Executives
18% Design
16% Innovation, R&D/Manufacturing, Engineering, Product & Packaging Development
2% Purchasing/Sourcing/Procurement
BXP audience by role  

Audience by Industry Segment

83% Consumer Goods Company
10% Brand Consulting Firm/Package Design Firm
5% Retailer Private Label/Store Brands
2% Contract Packaging Services
2017 Editorial Advisory Board
Marie Buck Independent Consultant Brand Design & Packaging Strategist
Ronald Burrage Sr. Director, Global Head of Design The Hershey Company
Jonathan Denham Vice President Disruptive Innovation & Design ConAgra Foods
Craig Dubitsky Founder and CEO hello products
Mike Ferrari President and Founder Ferrari Innovation Solutions,llc
John Gleason Founder and President A Better View Strategic Consulting, LLC
Carrie Golvash Former Group Leader, Brand Design & Content Creation HJ Heinz
Marianne Klimchuk Professor/Associate Chair Packaging Design Department
Kevin Marshall Creative Director of Design, Global Packaging Microsoft
George Nukuto Design and Innovation-Principal Scientist R&D Smucker's
Mike Peck Creative Director, Office Microsoft
Brian Phillips Maketing Manager - Packaging Target Corporation
Rob Wallace Branding Consultant Best of Breed Branding Consortium