AIPIA and BXP Magazine bring second-year event to the New York City area this June
Building off the success of its inaugural event, the Active & Intelligent Packaging Summit Americas will return to the greater New York City area this June. The event, co-produced by the Active & Intelligent Packaging Association (AIPIA) and BXP (Brand Experience magazine), will be held June 3-4, 2019 at the Westin Jersey City Newport.
The Active & Intelligent Packaging Summit Americas brings together consumer-facing and retails brands and developers of packaging solutions to explore how the latest technologies can reinvent the entire value chain. It will feature two days of dynamic presentations that provide a complete overview of these disruptive technologies and how brand owners and marketers are commercializing them for the strongest ROI, as well as exhibits from best-in-class suppliers and ample networking opportunities.
“We’re very pleased to be returning to the U.S. after such a successful first year,” said Eef de Ferrante, executive director of AIPIA, based in Utrecht, The Netherlands. “The Summit is the only North American event covering the A&IP sector in its entirety to offer a complete overview of where the market is today and, more importantly, where it is headed.”
The inaugural 2018 event featured 27 educational sessions that explored the market factors driving the growth of smart packaging as well as the technologies in specific segments, including augmented reality, consumer engagement, mobile commerce, printed electronics, brand protection, smart labels, supply chain control, product condition monitoring, and more. Real-world case studies of successful smart and active packaging campaigns were featured throughout the event.
The 2019 program will once again feature the Packaging Innovation Challenge, in which AIPIA members are invited to present ideas for utilizing smart packaging to the stakeholders of a major consumer brand. At the 2018 event, Bayer Consumer Health hosted the Challenge.
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“We’re thrilled to be partnering with AIPIA again in 2019,” said Gerri Brownstein, BXP’s publisher. “Brand marketers today face more choices and challenges than ever when considering how they want to engage their target consumers. Understanding the possibilities of these disruptive technologies and their role in consumer engagement can ultimately help brands get to market better faster and cheaper while creating more effective and profitable brand experiences.”
Custom sponsorship programs are being developed now. Contact Gerri Brownstein at gerri.brownstein@stmediagroup.com for more information. Attendees can register for the event here: www.bxpmagazine.com/aipia-2019. Speaking proposals can be sent directly to Eef de Ferrante at eef@aipia.info.
About AIPIA
AIPIA believes that implementation of new technologies in packaging is key to growth, enhanced efficiency and security, reduced waste and to have better control of sales and marketing. At AIPIA, we focus on the commercialization of active and intelligent packaging solutions with a mission of decimating supply chain costs, reducing waste and increasing members’ profitability and sales by the implementation of hi-tech solutions in packaging.
About BXP Magazine
Published nine times a year, Brand Experience magazine, elevates the value of innovative and collaborative brand design as a strategic business competence across the omni-channel path to purchase, to ultimately help brands deliver more relevant experiences that connect with shoppers, win at shelf, own the moment of sale and maximize brand loyalty. BXP believes strategic design can shape consumer behavior and is an investment in brands, not a cost, ensuring design has a proper seat at the table early for better business results. BXP explores consumer and retail facing brand design from concept to shelf, for senior business leaders in marketing, design, R&D/Innovation and their design firm and supply chain partners. To learn more, visit www.bxpmagazine.com.
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For more information, contact:
Active & Intelligent Packaging Association
Andrew Manley, Communications Director
P: +31 (0) 657 52038
E: andrew@aipia.info
Brand Experience magazine
Christine Yancey, Marketing Manager
P: 513.236.9327
E: Christine.Yancey@stmediagroup.com
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