Absolut limited-edition bottle celebrates Pride month

Absolut Vodka announces that its acclaimed limited-edition Absolut Mix bottle, designed in celebration of diversity and acceptance is returning to Canada this summer in honor of Pride month. 

“Absolut has a long, proud history of celebrating and working with members of the LGBT communities, dating back 35 years,” says Vanessa Clarke, senior brand manager, Corby Spirit and Wine. “Openness, equality, freedom and self-expression have always been at the very core of our principles as a brand and will continue to be.” 

The bottle’s colorful label features overlapping semi-transparent triangles that symbolize the connection that is created when diverse individuals mix together, inspired by the six colors of the Pride flag.