ALDI Taps Artist Timothy Goodman to create custom labels for Limited Edition Reserve Wine Collection
ALDI has announced its partnership with acclaimed artist, designer and illustrator Timothy Goodman for the upcoming release of limited-edition reserve wine collection.
Known for his bold, text-based murals, Goodman traded walls for wine labels to bring his signature hand-illustrated style to a selection of award-winning ALDI wines. The reserve collection includes three varietals under the William Wright label, sold in ALDI stores and it hits shelves during the holiday.
Goodman’s label art lifts inspiration from the origin stories and flavor notes of each wine to bring striking color and playful iconography to the bottles.
“As a visual person, shopping for wine begins with the label,” he says. “I gravitate toward bottles with interesting designs, so I was excited to create a series of labels that would really pop on shelf. Each bottle has a unique design, so you can collect all three to display on your bar or give as gifts over the holidays.”
This limited edition reserve collection consists of a Chardonnay, a Cabernet Sauvignon and a Red Wine Blend and comes highly recommended by experts at the Beverage Testing Institute, according to a release.
The collection hits ALDI stores nationwide on Dec. 13.
"The holidays are the perfect time for sharing or gifting a bottle of wine and we knew Timothy's designs could elevate that tradition by pairing modern art with award-winning taste," says ALDI spokeswoman Liz Ruggles.