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Blossom Water expands its retail footprint

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Beverage maker, Blossom Water LLC announces its authorization to sell its line of floral-enhanced essence waters in more than 750 new stores this summer.

The stores are a part of three supermarket chains, operating under seven banners in the Northeast, Mid-Atlantic and Pacific Northwest regions of the U.S., as well as, one convenience store chain in Canada.

Same store unit sales are up for Blossom Water at 55 percent year-over-year at Kroger, the brand hopes to be in a few more hundred stores by the end of the year.

“Our rapidly expanding retail footprint speaks to Blossom Water’s increasing resonance with consumers, and to the one-two punch we can deliver against much of the competition: First, we offer a healthy alternative to high-calorie drinks, but with truly great flavor to relieve the monotony of plain water. Second, our drinks are cutting-edge — combining fruit essences with floral botanicals, which play into a trending appreciation for fresher and more eclectic tastes, and we communicate this experience visually with a highly differentiated shelf presence,” says Steve Fortuna, Blossom Water President and Co-founder.

The company is on track to add 1,500 doors to its footprint by year end.

Not only is Blossom Water meeting its retail goals, it’s packaging is popping on shelf.

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Blossom Water’s packaging and label design has been a key element in the brand’s go-to-market strategy.

The glass bottles provide added shelf-life and a premium look and feel. The clear shrink-sleeve label allows customers to see the naturally colored and translucent liquid inside and to appreciate the hand-painted, botanically correct illustrations of each flavor’s fruit and flower ingredient.

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