Blue Ice Vodka unveils prohibition-era packaging

An American premium potato vodka has unveiled its new packaging just in time for Independence Day.

Many of the Blue Ice Vodka package design elements come from the brand’s heritage.

"Blue Ice Vodka's new packaging is inspired by prohibition-era alcohol bottles, and reflects authenticity, simplicity and modernism of the brand," says Thomas Gibson, President 21st Century Spirits.

The new package features a simple and smooth exterior, a long neck for pouring ease, a sleek new label featuring the brand’s logo, an inset embossing of Idaho’s state emblem and inspection seal with the Master Distillery’s initials, and embossed font around the base that states Blue Ice Vodka is produced in Rigby, Idaho.

The new bottles are being distributed nationwide this month.