Brand initiates movement to be more eco-friendly
In celebration of World Water Day, March 22, Bacardi announces it will launch an in-house initiative to remove straws and stirrers in cocktails at company events.
Bacardi is promoting the practice companywide as a part of its ongoing, “Good Spirited: Building a Sustainable Future” environmental campaign.
Straws and stirrers are among the most collected pieces of trash in our oceans, coupled with the 10 liters of water used to produce one bottle of a premium spirit, Bacardi knows water is a crucial resource for all its brands and local communities, according to a release.
“As a large corporate citizen with great influence around the world, everybody is watching Bacardi. They’re setting the example and affecting change,” says Mike Gibaldi, board member for the Surfrider Foundation’s Miami Chapter, a non-profit grassroots organization dedicated to protection and enjoyment of the world’s oceans, waves and beaches.
The Bacardi Limited “Good Spirited” sustainability program sets specific goals in three area to help he Company reach its vision of a net zero impact: responsible sourcing, global packaging, and operational efficiencies.