Brands learn to 'drive the moment' at Packaging Experience Summit

Doris Brown-McNally HP Packaging Experience Summit Keynote Speaker

Doris Brown-McNally, Global Brands Innovation Manager at HP, Speaks at Packaging Experience Summit

Speakers from HP, ESKO, and SGK INC. delivered invaluable content to attendees

The BoxMaker, a Pacific Northwest leader in digital print production for corrugated packaging, held the inaugural Packaging Experience Summit on January 16th, 2018. Major brands from Washington, Oregon and beyond were in attendance to learn from industry experts how to “drive the moment” with consumers in the retail aisle by leveraging the potential of digital print.

According to Richard Brown, President of The BoxMaker, “Today's consumers have more choices than ever, and your packaging plays a key role in driving product sales, both online and in-store.” This retail shift sparked the idea for Packaging Experience Summit, which brought together guest speakers from HP, ESKO, SGK INC., States of Matter, Microsoft, and Bay Cities to deliver powerful insights and key takeaways invaluable to the brands in attendance.

Session topics by Packaging Experience Summit speakers included:

  • The Millennial Factor: How this generation of consumers is transforming today’s packaging landscape
  • The Connected Package
  • Embellish Freely with HP Indigo
  • Return on Digital Packaging Investment
  • P.O.P. and Retail Packaging Expert Discussion Panel

Attendees were treated to a glimpse of the future as Micha Kemelman, Senior Product Marketing Manager for HP Scitex, unveiled the next leap in technology for direct digital corrugated printing – the HP PageWide C500 Press. The coming press features aqueous inks with no reactive UV chemistries, overprint varnish, and near offset print quality, while maintaining speeds of 246 linear feet per minute.

The event concluded with onsite plant tours of The BoxMaker’s Digital Production Center, including live demonstrations of the company’s HP Scitex 15500 and 17000 digital corrugated presses and digital finishing equipment. This production center is the largest of its kind in the region. Tour attendees also got to see the staging area for the forthcoming C500 in The BoxMaker plant as well as beautiful samples from a production unit in Israel. The next Packaging Experience Summit is set to take place in 2020. Learn more at http://www.packagingexperiencesummit.com/.

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