Company captures sports fans' hearts with new brew
Wachusett Brewing Company has done it again.
The company has been around for more than 22 years, but its latest creations are getting more attention than ever.
It started in 2004 when Wachusett introduced Green Monsta IPA, in honor of the famous baseball landmark in the city of Boston. Then in 2015 Wachusett added their "City of Champions" mixed pack that featured beers honoring all four local pro sports teams. In addition to Green Monsta, there was Larry Triple Double Imperial IPA, Boston Brewin American Pale Ale, and Bella Czech Pils. Bella quickly became the standout, according to a release.
"We were blown away by the response," comments Ned LaFortune, co-founder and president of Wachusett. "We are fortunate to brew beer in a region that has both a passionate sports fan base and a level of team success over the last 15 years that is unprecedented. When you combine that with their passion for craft beer, our City of Champions project just connected with New Englanders immediately."
Bella Czech Pils pays tribute to the origination of the Pilsner beer style and its namesake, the ancient city of Plzen (or Pilsen) which is situated in the western half of the Czech Republic. It also pays tribute to a great coach in New England’s sports history.
"Green Monsta stood on its own for almost 10 years and became very popular during that time, Bella has taken things to an even higher level as football games are of course very social occasions with tailgates, at home parties, and of course the local sport pubs, I am so proud that we were able to create something that is embraced and enjoyed by people across New England," LaFortune adds.