Dark Horse is taking its signature wine and packaging it in cans that are stylish and chillable for all occasions.
"It is no secret that the wine can category is beginning to take off," says Stephanie Gallo, vice president of Marketing for E. & J. Gallo Winery. "Dark Horse is known for being a leader with unexpected offerings that over deliver on quality, and cans fit right into this philosophy."
Dark Horse has launched the new cans with two varietals: Rose and Pinot Grigio. The Rose is currently a No. 1 selling Premium Rose in the country, according to a release.
The bold, silver cans feature and eye-catching design and contain high-quality wine as their bottle counterparts, and they are now in 375 mL sized packages.
"We've discovered that fans of Dark Horse are adventurous and are seeking new, enriched experiences in their lives," Gallo says. "We are so pleased to offer them a chance to go to new places and discover new things while taking Dark Horse along their journey. Dark Horse cans offer quality and convenience in one, perfect package."