Diamond Packaging recently debuted its 2020 corporate calendar, a popular promotional item given to customers and suppliers. The calendar showcases many of Diamond’s capabilities, including multi-color UV printing, cold foiling, UV gloss spot coating, multi-level embossing, debossing and intricate die cutting.
The 2020 “Making Music” calendar, which was conceptualized, planned, and produced by the entire Diamond team, pays tribute to the electric guitar – an American icon. The inspiration was a Gretsch G5422TG Electromatic Hollow Body guitar with Bigsby vibrato tailpiece, gold hardware, pearl Hump Block inlays, and a walnut stain finish.
“The calendar demonstrates Diamond’s cutting-edge approach to package design,” says Dennis Bacchetta, director of marketing of Diamond Packaging. “We set out to create a colorful, beautifully-decorated structural and ornamental piece—one that users will want to interact with all year long. We also wanted to showcase the type of decorative effects that can cost-effectively elevate our customers’ brands, including cold foiling and multi-level embossing.”
The header and backers were converted utilizing Clearwater Candesce SBS paperboard, cold foiled, and offset printed with four color process inks, in-line with UV matte, UV satin, and UV gloss spot coating.
Tightly-registered UV coatings were used to enhance the design and highlight the individual guitar components. High gloss UV spot coating brings out the beautiful walnut finish on the guitar body. Satin and matte UV coatings on the amp (end caps, fabric) provide a striking contrast to the gloss accents.
Cold foil delivers shimmering metallic effects on the guitar's tuning pegs, strings, frets, pick-ups, pickguard, and vibrato tailpiece. Rainbow holographic cold foil enhances the pearl inlays.
Multi-level embossing lends distinction and depth to the guitar components, including the headstock, tuning pegs, neck, strings, frets, pick-ups, pickguard, vibrato tailpiece, and body. The leather embossed pattern on the amplifier head simulates the real thing. The embossed knobs on the amplifier highlight all of the decorative effects that can make customers’ packaging sing. Debossed sound holes add an extra sense of realism to the guitar body.
The calendar pages were converted utilizing Domtar Cougar Opaque White Smooth 80# Text, cold foiled, and offset printed with four color process inks, in-line with UV matte coating.
The calendar’s recyclable shipper, which features a die cut treble clef, was designed to maintain integrity of the piece during shipping and storage. The shipper was converted utilizing Clearwater Candesce SBS paperboard laminated to E-flute corrugated fiberboard, and offset printed with black ink, in-line with and aqueous gloss coating.
All of the components utilized recyclable paperboard, and were manufactured using 100% clean, renewable wind energy and produced in a Zero Waste to Landfill (ZWL) facility.
About Diamond Packaging
Founded in 1911, Diamond Packaging is a WBENC-certified woman-owned business specializing in developing innovative and sustainable packaging solutions. Utilizing state of-the-art technologies, Diamond designs and manufactures paperboard and plastic folding cartons for the personal care (cosmetics, hair care, skin care, fragrance, oral care, and shaving), health care, pharmaceutical, cannabis, and consumer electronics industries. For more information visit www.diamondpackaging.com. For more information on the 2020 calendar, visit http://bit.ly/36M5WU8.
Editorial Note: This post was shared by a member of the Brand Experience magazine community using our Community Voice tool.
Our website community uses the tool to post articles, thought-leadership reports and analyses, white papers, case studies, blog entries and op-eds, press releases and events about branding, design or marketing. These posts are vetted and edited by our editorial staff for editorial relevance and decorum for branding, design and marketing professionals. Approved and edited content then lives side-by-side with other editorial content. Overtly promotional content is not accepted, but we do have advertising options available for those interested in promoting their services or products.
Do you want to become a contributing author to the BXP website? Click here to learn how you can become a contributing member of the BXP Magazine community.