Brand strives for sustainability in product and packaging.
Maple water is naturally nutritious, containing 46 polyphenols, antioxidants, prebiotics, minerals, and electrolytes. With a subtle hint of sweetness, it provides an ideal better-for-you beverage option to traditional soft drinks. The Drink Simple brand captures the pure essence of this liquid goodness at the source, tapping trees at the peak of harvest in order to protect the integrity of the taste and nutrients for consumers to enjoy year round.
Contrary to inclinations of thought associated with maple as the thick, golden-brown indulgent topping for breakfast foods, maple water is thin, clear sap flowing directly from the tree in its natural state. It is 98% water, and only after processing where the liquid is boiled down does it transform into the familiar sweet syrup. More importantly, it is certainly not maple syrup mixed with water.
This clean, single-ingredient label product is also low calorie, non GMO, naturally alkaline 7.4 PH, and certified organic by Quality Assurance International (QAI). For those with dietary preferences, the beverage offers a gluten-free, dairy-free, vegan, paleo option that has half the sugar of coconut water and more manganese than a cup of kale.
“Our maple water provides naturally sweet hydration, in addition to nutritional benefits not found in other drinks. We set out to bring this delicious, better-for-you beverage option to consumers everywhere, and we strived to do so sustainably. This extends beyond our product processing, but also to our packaging” says Founder and CEO of DRINKmaple, Kate Weiler.
In the process of collecting the sap, no trees are harmed on the farms of which they are grown, ensuring many years of sustainable water supplies. By filling their Original Maple Water variety in SIG’s combidome, the brand is furthering its sustainability endeavors as carton packaging maintains a high content of renewable raw wood material. Carton packs offer the smallest carbon footprint compared to alternative types of packaging. combidome cartons are manufactured using only raw cardboard made of pulp from trees in forests that are certified by the Forest Stewardship CouncilTM (FSCTM) or other controlled sources. This decision is visually displayed with the FSC label on each pack. Proverbially “sweetening the pot” even more, the carton and its closure are fully recyclable, as is with all packaging from SIG.
This product from Drink Simple is the first maple water to be packaged in combidome. In working with SIG, the brand has found the perfect partner to provide solutions for its delicious and healthful product. In turn, SIG strives to bring about product innovation and differentiation as part of its value proposition to customers, ensuring mutual success and quality food and beverage items to consumers. The “Refreshingly Simple, Naturally Better” product is sourced locally in Vermont and will be available starting in September.
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