Fazer, the Finland-based confectionary company, is launching a new line of premium chocolate in the U.S. under the NORDI brand name. The packaging is made from lightweight premium folding boxboard from Metsä Board, the leading European producer of premium fresh fiber paperboards, to protect the product, keep it fresh, and support the brand’s image.
The NORDI chocolate brand is 100% sustainably sourced, using non-GMO ingredients. When sourcing packaging material for its brands, Fazer is dedicated to decreasing its environmental impact by studying the entire value chain of packaging. “When selecting materials for packaging, we make sure that the raw materials are produced responsibly and are recyclable and/or biodegradable,” says Nathalie Ahlstrom, managing director of Fazer Confectionery.
MetsäBoard Pro FBB Bright 235g/m2 paperboard used in the NORDI packages is 100% traceable to sustainably managed Nordic forests with 4 seedlings planted for each tree harvested. Other features include:
• The lighter weight and raw material efficiency of the paperboard saves resources and carbon footprint across the whole chain.
• Made from pure and strong fresh fibers, which provides excellent sensory properties for sensitive premium products
• The inner layer is special high yield pulp providing lightness and bulk, and the outer layers are high brightness pulp for greater visual properties and printability.
According to Michael George, Sales Director, Direct Sales, Metsä Board, “The paperboard has high bulk and stiffness/thickness which allows for a lighter basis weight than normal without sacrificing strength properties, thickness or touch and feel. This lightweighting has a positive impact in reducing CO2 in the whole value chain.”
NORDI is available in four artisanal recipes of dark chocolate 3.35 oz bars that retail between $3.99 to $4.99 each. Flavors include: Sea Buckthorn & Salty Caramel, Hazelnut & Campsite Coffee, Raspberry & Tangy Licorice, and Smooth & Dark Original. They will initially be sold in Fairway Markets in New York before expanding nationally into other grocery and specialty retailers this year.
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