Garden Lites has unveiled a major brand refresh to strengthen its positioning in the market. Garden Lites is prominently featuring its new sub-brand name, “Veggies Made Great,” on its packaging and it highlights “veggies as the #1 ingredient.”
Garden Lites new packaging coincides with the debut of its new breakfast item, the Frittatas.
The bright green look of “Veggies Made Great” on every package signals a shift in the visual language where Garden Lites emphasizes vegetables as the primary ingredient in its products. The packaging change helps to highlight the company’s dedication to clean, simple, gluten free, non-GMO, nut free and kosher ingredients. The back of the package shows the ingredients on a veggie wheel graphic, according to a release.
"This dynamic new Garden Lites packaging is a radical change sure to scream from the frozen food aisle as to why to purchase," says Andy Reichgut, Executive Vice President of Garden Lites. "We are confident that the brand refresh will drive new consumers to the brand."