Godiva introduces new G Cubes Collection

Godiva Chocolatier has announced the launch of its vibrant G Cubes Collection, a reimagined take on the brand’s signature wrapped chocolate truffles.

The collections features a display of Godiva’s chocolate history featuring new flavors, colorful packaging and cubed chocolates. It’s inspired by the contrast between the soft, sensual qualities of premium chocolate and the precision of a cube.

The G Cubes collection embodies the brand heritage while also adding innovation with new flavors and cubic, individually-wrapped chocolate pieces, allowing consumers to indulge and savor each bite and live in the moment, a release says.

"Our Godiva Chefs and Chocolatiers wanted to create a sensory experience that was modern and fun, but still followed the traditional Belgian savoir-faire. This collection celebrates how, as chocolatiers, we can help our patrons treat themselves wonderfully every day. Life is a gift, and we want to help chocolate lovers to relish it," explains Godiva Executive Chef Chocolatier Chef Thierry Muret.