Interbrand Cincinnati, which is home to the organization’s consumer branding and retail teams, announced the promotion of Brian Erdman from Executive Director to Managing Director, Consumer Branding, North America, and the hire of Senior Director of Business Development, Debbie Arnold.
In Erdman’s new role, he will lead the consumer branding practice from Cincinnati and will hold the responsibility of growing important client relationships, as well as developing ways Interbrand Cincinnati and their network partners, such as C Space, can collaborate to advance their offerings.
“Interbrand Cincinnati is often recognized for our outstanding work in the consumer goods sector,” says Brian Erdman. “As part of leading the consumer branding practice, I will focus on deepening our absolute specialization and industry knowledge, as well as developing new and innovative ways for Interbrand to propel client growth.”
Erdman has over 20 years of deep experience in consumer branding, including spending the last 8 years with Interbrand, most recently serving as Executive Director. Erdman has the valuable perspective of having spent time on both the agency and client sides, with roles that also included Brand Management at Procter & Gamble.
Interbrand hired Debbie Arnold as the Senior Director of Business Development to foster relationships between Interbrand and some the organizations largest consumer branding clients. She is dedicated to developing strong, long-lasting relationships with her clients by driving long-term financial results for their businesses.
“Becoming a part of the Interbrand team allows me the opportunity to work with great design and branding experts,” says Debbie Arnold. “In my new role, I will focus on bringing together right-brain and left-brain thinking from around our network to to stay in-step with the ever-changing world of the CPG industry, ultimately giving us leverage above our competitors and providing us the opportunity to strategically solve our clients’ needs.”
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Prior to joining Interbrand, Arnold held positions at branding, design, market research, and marketing technology agencies where she delivered innovative solutions on a variety of projects. Some of the global brands she has worked with include Olay, Pantene, Coca-Cola, Nestle, Western & Southern, and Verizon.
Arnold’s extensive knowledge of the packaged goods industry, blended with her background in design and research, offers a unique lens to help identify client’s needs to better help them drive innovation to develop their brands.
“We will build on our strong CPG heritage to grow our consumer branding practice in Cincinnati into a branding powerhouse that helps clients to stay ahead of change in an evolving industry,” says Interbrand’s Global CEO, Charles Trevail.
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