JAFRA launches Millennial-focused beauty collection

Jafra Cosmetics International, Inc. announces the launch of Girl Squad, a collection of fragrance and color cosmetic for the millennial generation.

Inspired by the music festival experience, Girl Squad is a line of vibrant and bold colors that pay homage to adventures taken with a group of girlfriends—Girl Squad.

“At Jafra, we’re so inspired by the women around us,” says Naomi Elder, director of fragrance and toiletries. “Jafra views the Girl Squad portfolio as one that represents the next generation of women who fully embrace sisterhood – positively affected by shared experiences, and each other. We’re excited to expand our line of products that appeal to young women; joining Double Nature, Jafra’s number one fragrance brand.”

Girl Squad provides dynamic fragrance and on-trend shades that celebrate each squad member’s personality – and the unbreakable bond formed when they get together. The collection includes: Girl Squad Fragrances, ‘All Eyes on Us’ Eyeshadow Pallets, ‘All Night Long’ Felt Tip Eye Liner, and ‘#SquadGoals’ Mini Lip Gloss Trio.