This launch is phase one of its global expansion.
JUST Goods, Inc. has launched its JUST Water brand, an eco-friendly bottled water company founded by Jaden Smith, in Boots stores in the United Kingdom.
The launch has the product stocked in 800 Boots UK stores nationwide and all Whole Foods Market locations in the UK. This comes in response to growing consumer demand for sustainable packaged products to minimize plastic pollution, according to Markets Insider.
The packaging has a great number of renewable resources and it breaks down to 54% paper from forests, 28% plant-based plastic from sugarcane and 3% aluminum and 15% protective plastic film, according to the brand website.
The UK entry comes after major growth in the U.S. since its 2015 launch.
"While Jaden was surfing as a young kid, some plastic water bottles floated by him and he soon realised that they were dirtying our oceans and killing the environment. He was immediately motivated to do something to save our planet; our future - and with that wish, JUST Water was born," says JUST Goods Inc. Co-Founder Will Smith, Jaden's father.
Ira Laufer, CEO of JUST Goods, Inc. says: We’re proud to bring JUST Water’s sustainable packaging to an increasing number of consumers globally and this is only the first in many exciting steps for the company.”