Kari Gran, an eco-luxurious skin care company unveiled new branding, packaging and a new shade for its li product line, Lip Whip.
The new Lip Whip by Kari Gran branding features a soft nude palette, punctuated with a circular-stamped ‘kg’ logo mark and exterior packaging with rose gold foil accents and the peacy new color, Rosie Gold, pays homage to the new launch, mixing pink tones with metallic shimmer.
In addition, rather than small black pots, Lip Whips are now housed in a clear frosted pot with rose gold screw top caps.
"It's the exact same formula and same amount of Lip Whip we've always sold, but now with a new look and more convenient packaging," says Lisa Strain, co-founder of the Seattle-based company. "We were hearing from fans who own four, five, six different Lip Whips and have them in different places – desk, nightstand, purse, anywhere within reach – and they wanted to easily see which color they were grabbing. We also added new packaging to make Lip Whips a more standalone gift – another big request from women who wanted to share the Lip Whip love!"
Li[ Whips by Kari Gran are organic, naturally-derived, wild harvested and contain non-GMO ingredients, such as beeswax, sunflower oil, avocado oil, camellia seed oil and calendula extract.
"Kari was on a quest to make luxurious products that were also clean and green," comments Strain, who co-founded the company with friend and fellow entrepreneur Kari Gran. "She started making lip balms, giving them to our friends, and it was obvious she was on to something. I joined forces, and we went from Kari's kitchen to now being sold in major retailers all over the country."