Labatt USA partners with Grand Traverse Baykeeper to promote local water stewardship

Labatt USA will release limited-edition “Loving Michigan” graphic cans this summer

Labatt USA has announced its partnership with the Grand Traverse Baykeeper to further efforts to advocate for policies that protect and preserve water quality throughout the Grand Traverse Bay watershed.

Labatt USA is making a $10,000 investment to support the efforts, according to a release.

The partnership aligns with Labatt USA’s triple-bottom line approach. The beer company likes to prioritize people, planet and profit, including measuring, reducing and mitigating its impact on the environment.

"Not only is clean water required to make great beer, but it also means recreation on the water. By working to improve our water footprint, we're able to impact our communities to help ensure everyone can swim, boat and enjoy our local waterways throughout the summer," says Lisa Texido, brand manager for the Labatt Family.

This summer, Labatt USA is set to release its limited-edition “Loving Michigan” graphic cans of Labatt Blue and Labatt Blue Light, featuring the summer water destinations such as, Mackinac Island, Grand Haven State Park, and more. The cans will be available in all locations that sell the 24-packs and 15-packs of the beverage.

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Katie Gravely

Katie Gravely is the associate editor for BXP magazine.

Katie comes to BXP Magazine with a background in print and online media. She covers trends and news for the magazine. She can be reached at katie.gravely@stmediagroup.com or on Twitter @Katiemgravely.