LifeAid nutritional products are now available throughout the U.S. in thousands of CrossFit gyms and stores such as Whole Foods, Sprouts, The Vitamin Shoppe and many divisions of Safeway and Kroger.
The products are packaged in 12 oz. sleek beverage cans.
Orion Melehan, CEO of LifeAid Beverage Co. says the consumer wanted more functionality then traditional energy drinks or isotonics, with less sugar and more natural ingredients.
"Our products are tailored for the unique active lifestyle without all the added artificial ingredients," he says. "It's this specific targeting of activities and performance that has allowed us to succeed in a crowded beverage market, filling a void with our clean and tasteful products."
After starting in CrossFit gyms and golf courses six years ago, the brand is gaining increasing acceptance across the country and is now global, currently available in more than 22 countries.