Madison Reed unveils AR tool for website

Users can get a virtual makeover with this technology.

Madison Reed, a hair color brand has announced that its visitors on the website, via phone, tablet or desktop can virtually try on more than 40 Madison Reed hair colors by using their devices live camera or uploading a selfie.

Here’s how it works: A split screen will appear to immediately highlight the difference between the current hair color and the new, virtual shade. In a full twist, the screen has a built-in slider that allows the user to toggle between two colors in real time.

Women can instantly envision a major color change or a subtle shift in shade or tone. The lifelike simulation is made possible by augmented reality tools.

"Madison Reed believes in empowering our customers in every way imaginable," says Amy Errett, CEO and founder of Madison Reed. "Our goal is to eliminate any fear factor and enable people to choose a new hair color with the confidence of having already witnessed the end result. Women have been begging for this try-on technology, but current solutions just don't hit the mark. Now, an accurate, realistic solution finally exists on Madison-Reed.com."

"Our continued deep-learning technology has helped capture the unique movement and dimension of individual hair strands in order to display the most true-to-life, virtual hair color try-on imaginable," says Alice Chang, CEO of Perfect Corp, the parent company of beauty app YouCam Makeup. "Madison Reed is the first to integrate this unique, live hair color feature into its website shopping experience, and we are proud to have made that possible."