October 2018 CXO Interview

In this CXO episode, BXP Editor-in-Chief, Linda Casey, interviews the C-Suite team from The Mad Optimist, a personal care company that recently underwent a rebrand that resulted in a new name, clarification of strategic direction and point of differentiation, new packaging and a new website. During this interview, the leadership team discusses collaborating with outside talent to develop strategic branding and business growth plans, how they know it was time to re-evaluate their marketing strategy, and how technology helps them create a living brand.

This video aired on October 30, 2018.

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