Optimum Nutrition, a leader in performance nutrition has made snacking more enjoyable with grab-and-go protein products: Protein Almonds and Peanut Butter Chocolate Protein Cake bites.
"Protein is a smart snacking choice, as it helps people feel full and sustains energy," says , senior brand manager of Optimum Nutrition. "ON innovates to give people more creative choices in protein-based snacks. Sure, you could have a handful of chocolate-coated almonds – but why not try chocolate jalapeno almonds that have a great flavor kick and provide even more protein per serving? You could have a protein bar – but ON Cake Bites provide a unique, dessert-like snack cake experience."
Morton says that more than half of adults snack three or more times a day, so convenience is a key driver in the innovation space for the brand.
The frosted, whipped protein cake snacks come three to a package.
"Cake Bites clearly hit a 'sweet spot' in the market," says Morton. "Athletes and others were craving a treat that feels like a 'cheat' but delivers good nutritional value with 20 grams of protein. As Cake Bites continue to fly off shelves, ON continues to formulate new flavors to meet demand."