Optimum Nutrition introduces new snacks for summer

Optimum Nutrition, a leader in performance nutrition has made snacking more enjoyable with grab-and-go protein products: Protein Almonds and Peanut Butter Chocolate Protein Cake bites.

"Protein is a smart snacking choice, as it helps people feel full and sustains energy," says Trevin Morton, senior brand manager of Optimum Nutrition. "ON innovates to give people more creative choices in protein-based snacks. Sure, you could have a handful of chocolate-coated almonds – but why not try chocolate jalapeno almonds that have a great flavor kick and provide even more protein per serving? You could have a protein bar – but ON Cake Bites provide a unique, dessert-like snack cake experience."

Morton says that more than half of adults snack three or more times a day, so convenience is a key driver in the innovation space for the brand.

The frosted, whipped protein cake snacks come three to a package.

"Cake Bites clearly hit a 'sweet spot' in the market," says Morton. "Athletes and others were craving a treat that feels like a 'cheat' but delivers good nutritional value with 20 grams of protein. As Cake Bites continue to fly off shelves, ON continues to formulate new flavors to meet demand."