Just in time for Pride Month, oVertone Haircare started a campaign to unite people through self-expression, kicking the month off with a six-part docuseries called #MYHAIRMYSTORY
The brand brought together a variety of individuals to film their stories and get to know the person behind the bold hair color. In each episode, topics range from gender identity to acts of disrespect that went viral on the internet, a release says.
Those interested in the campaign can share their stories on social media by using the hashtag, #MYHAIRMYSTORY.
"Sharing personal stories is such a simple yet powerful way to bring people and communities closer together. The #MYHAIRMYSTORY campaign is aimed at encouraging our clients to tell their stories, starting with how they express themselves through hair color. When it comes to self-expression though, most have a much deeper narrative to share. Our hope is that this ongoing exchange of experiences will empower anyone who has been marginalized with the confidence to be unapologetically themselves," says Liora Dudar, co-founder of oVertone Haircare.
Earlier in the year, oVertone conducted a national survey of 1,000 U.S. adults in order tro gather data on public perception of people with creative colored hair. The results showed that 80% of participants do not discriminate against people with creative hair based on their hair color alone. Although, 44% reported they believe bright hair color to look less professional in the workplace and only 22% said they were uncomfortable around people with vivacious hair color.
"People are so much more than their hair color and outward appearance — or the perceptions projected upon them," Dudar adds. "The stories we've heard from clients thus far reveal all the complex layers beneath."