Philips launches the new Sonicare ProtectiveClean electric toothbrush

Philips Sonicare has launched its new Sonicare ProtectiveClean toothbrush range, which is its newest electric toothbrushes designed for users who want an effective, but gentle clean.

Philips Sonicare ProtectiveClean features pressure sensors and offers three models that alert the user when they are applying too much pressure.

It’s designed to address consumer concerns that brushing with a regular toothbrush could be damaging their teeth and gums in the process, according to a release. There are three models to choose from: Philips Sonicare ProtectiveClean 4100, 5100, 6100. Each model features advanced sonic technology with 31,000 brushstrokes per minute.

"At Philips Sonicare, we believe there is always a way to make life better, and that includes offering new, innovative products in our portfolio," says Alexander Harris, senior marketing director, Philips Oral Healthcare. "We understand that consumers want to protect their teeth and gums, while also achieving an exceptional clean in between dental visits. With this new innovation, we are able to provide an effective, at-home solution that can also be easily used on the go."

Philips Sonicare has launched its new Sonicare ProtectiveClean toothbrush range, which is its newest electric toothbrushes designed for users who want an effective, but gentle clean.

Philips Sonicare ProtectiveClean features pressure sensors and offers three models that alert the user when they are applying too much pressure.

It’s designed to address consumer concerns that brushing with a regular toothbrush could be damaging their teeth and gums in the process, according to a release. There are three models to choose from: Philips Sonicare ProtectiveClean 4100, 5100, 6100. Each model features advanced sonic technology with 31,000 brushstrokes per minute.

"At Philips Sonicare, we believe there is always a way to make life better, and that includes offering new, innovative products in our portfolio," says Alexander Harris, senior marketing director, Philips Oral Healthcare. "We understand that consumers want to protect their teeth and gums, while also achieving an exceptional clean in between dental visits. With this new innovation, we are able to provide an effective, at-home solution that can also be easily used on the go."