Prototyping as a Design and Marketing Tool
In Package Design’s annual prototyping webinar, our panel of speakers discussed prototyping as a design and marketing tool. Watch this webinar to gain insights on how to use prototyping to help sell ideas up the management chain and across departments, in addition to how it can be used to test ideas and design executions.
DARRALYN RIETH, AIGA IN-HOUSE INITIATIVE CHAIR
MARK ENGLESTEAD, DIRECTOR OF OPERATIONS FOR IB PRODUCTS INC.
ADAM STRAUS, PARTNER, BEST ROAD INC. AND ADJUNCT ASSISTANT PROFESSOR IN THE COMMUNICATION DESIGN, PACKAGING DESIGN DEPARTMENTS AT THE FASHION INSTITUTE OF TECHNOLOGY, NEW YORK, N.Y.
This event aired on April 26, 2016.
Watch the webinar by clicking the play button below.