Multi-platinum recording artist Nicki Minaj has announced a new fragrance partnership with beauty company LUXE Brands.
Minaj’s award-winning signature fragrance, Pink Friday and her success with MAC Cosmetics were just the beginning for the singer. Her new partnership with LUXE Brands provides the opportunity for her to reinvent a fragrance franchise with a new innovation.
She says, in a release, “I am very excited to partner with LUXE Brands. Their passion for greatness has always been second to none! There's no better feeling than working with a brand that genuinely wants to get it right for my fans. My fans know I always come with the best for them. The next fragrance is by far my favorite. I'm very excited, to say the least."
“Nicki encompasses authenticity and creativity in everything she does,” says Joel B. Ronkin, CEO of LUXE Brands. “She is an authority on breaking barriers and building successful brands and partnerships across categories. LUXE Brands is pleased to welcome Nicki to our brand family.”
LUXE Brands continues to grow in the beauty category, specializing in development, marketing and distribution of fragrances and beauty products globally.