Connect with us

Beer Wine Spirits and Cannabis

Rodenbach Brewery unveils new packaging

mm

Published

on

Rodenbach Brewery is known and recognized for its Flemish Red Brown Sour Ales. It has announces that it will be investing in its brands, markets and brewery infrastructure in Belgium.

According to a release, all the beers will undergo a redesign, a brand-supporting program and the brewery will receive a huge investment in its brewing technology.

The new design will create a sense of unity of the beer portfolio. The letter ‘R,” which appears on the packaging will have a new look that pays homage to the brands 200 year-old heritage.

Rodenbach ‘Classic’ is the new name for what was previously known as the session beer and will be exclusively offered in 6-pack 8.5 oz. cans in the U.S.

Continue Reading

SPONSORED VIDEO

Branding with Ferocity – Thinking Like an Indie Brand

Get a better understanding on how to leverage new technologies to engage and delight shoppers, sustainability’s role in product and package design – being sustainable and premium are not mutually exclusive, plus best practices and tips for collaboration and how to launch new products and refresh existing product line-ups and brands.

Promoted Headlines

Advertisement

Advertisement

Subscribe


BULLETINS

Get the most important news and business
ideas from BXP Magazine's news bulletin.

Advertisement

Most Popular