The Scene: August 2017 Issue

cincinnati

Brandemonium to Spotlight Creativity with Performances and Brand Activations

A new international brand conference and festival, Brandemonium will take over the Duke Energy Convention Center in Cincinnati, OH, on October 11 to 14, with a current lineup featuring author Seth Godin, Target Chief Marketing Officer Rick Gomez, Robert Graham CEO Robert Stock, and many more. [Editor’s note: Brand Experience magazine is partners with the Brandemonium organizers.]

Emphasizing consumer experiences, Brandemonium’s conference aspect will include keynotes, panels, mentor sessions and workshops to allow brands, retailers, agencies and marketing consultants to immerse attendees in all aspects of their brand. The festival aspect furthers this initiative, giving brands an opportunity to engage while “taking over” the city with brand activations including installations, performances, lounges and more.

“Brandemonium is really a first of its kind event, placing brands and their creativity center stage,” says festival organizer Bill Donabedian. “The entire concept is similar to a SXSW experience, bringing the essence of brands to life and engaging the public. If your work is touched by branding—
everything from brand management to package design—Brandemonium is the place to be.”

Joining the current Brandemonium lineup are the following speakers, with panel schedules and descriptions to be released soon. Kirk Perry, president of brand solutions at Google, Jaideep Kibe, ‎vice president, Coca-Cola at The Coca-Cola Company, Jim Stengel, president and CEO - The Jim Stengel Company; Ben Tyson, global lead live training strategy manager at Google; Doug Zarkin, vice president and CMO, Pearle Vision at Luxottica; and more. The full lineup, including previously announced speakers, is available at brandemonium.com.

The festival aspect is free to the general public. Registration is now open to attend or exhibit at the conference, as well as submission opportunities for speaking, brand activation or sponsorships. Conference registration pricing (plus applicable tax) is $599, with significant early bird discounts available online at brandemonium.com. A VIP experience is also available for $799, which includes reserved seating, VIP lounge access, private meet & greet opportunities, and other exclusive invites and engagements.

 

Chase Design Group Mourns Death of Foundermargo

Margo Chase, Founder and Chief Creative Officer of Chase Design Group, was killed in an aviation accident on Saturday, July 22, 2017, in Apple Valley, California. The cause of the accident is unknown. In addition to her passion for design, Margo was an accomplished aviator who loved the art of flying.

Margo founded Chase Design Group in 1986, building it into a respected and successful global brand design firm. Chris Lowery, president, has vowed that the company will continue to be driven by the insatiable curiosity and love of design she embodied.

“Everyone in the Chase Design Group family has been touched and inspired by Margo’s creativity, generous spirit and love for design,” Lowery says. “We will all miss her brilliance and incredible energy, but will carry her vision for the organization forward as she would have wanted. All of us here at Chase send our heartfelt condolences to her husband Patrick Dugan and the rest of her family.

 

Cosmoprof North America Reports Record Attendance

BolognaFiere spa, owners of Cosmoprof North America (CPNA), reports that the 2017 show held at Mandalay Bay Convention Center in July once again delivered record breaking exhibitor and attendee sales.

amikaHeld annually in Las Vegas, the show hosted 36,787 attendees, (up 9 % from 2016) who engaged with record breaking 1,278 exhibitors (up 9% from 2016), representing 45 countries. They were able to see and experience several new programs, special areas and unique opportunities to engage and attract. The show floor space covered 293,306 sq. ft. ) of space with an increase of 4% compared to the previous year.

Among the show’s features were highly curated areas that are trend directional allowing buyers to quickly get a pulse of what is up-and-coming across different categories. Making a return were Discover Beauty, Discover Beauty Spotlights and Discover Scent for specialty retail along with Tones Of Beauty for multi-cultural beauty and Discover Green for organic beauty. Unique to the show are the curated sections where key buyers participate in speed-dating meetings with selected companies; for Discover Beauty retailers included Kohl’s and Neiman Marcus. Brand new to the show were Discover Green Leaf where organic beauty brands met with key specialty retailers and chain spas focused on organic beauty such as Pharmaca and Auberge Spas, along with Discover Beauty Pro where selected companies met with key national distributors such as Ulta and SalonCentric.