The Scene: CosmoProf North America and Back in the U.S.S.R.
Amazon Features ‘Discovered at Cosmoprof North America’ Boutique
Ahead of its 2017 show to be held July 9 to 11, 2017 at Mandalay Bay Convention Center in Las Vegas, Cosmoprof North America (CPNA), announces the debut of a dedicated boutique on Amazon.com featuring more than 300 brands who have exhibited at the CPNA event. These brands can be viewed in the Beauty & Personal Care Storefront called, “Discovered at Cosmoprof North America.”
This is another example of a collaboration where the beauty trade show provides a direct connection and business development opportunities. The result of this endeavor allows small to medium sized indie companies such as Organic To Green, My Skin and Co., Twila True Beauty, and The Brush Guard the ability to ensure surpassed exposure they may have otherwise been unable to garner. CPNA worked with Amazon to secure prime visibility on the beauty store front.
Additionally, the trade show organizers will recognize creativity in packaging design, material and product formulation in the ever-growing beauty segment at a celebratory event on July 10, 2017 at the Mandalay Bay Convention Center in Las Vegas. The event spotlights winners of its new Beauty Innovation & Design Awards (BeautyID Awards). The competition covers all cosmetic product categories (hair, nail, skin, color, personal care, fragrance and sustainability) across professional, prestige and mass market segments. In addition, one category is dedicated specifically to cosmetic contract manufacturing. The competition was created by CPNA and in collaboration with Beauty Packaging magazine [Editors’ note: Brand Experience magazine and ST Media Group International have no affiliation with Beauty Packaging magazine.]
“CPNA is one of the most awarded shows that recognizes indie beauty brands, which notoriously innovate with their packaging and formulation,” says Eric Z Horn, trade show director, CPNA. “As such, it was a natural evolution to provide a platform to recognize such creativity.”
The BeautyID Award submissions will be reviewed by an esteemed panel of judges that includes representatives from: Aware Products, Badger Winters, Barneys New York, Clemson University, Estee Lauder, Fashion Institute of Technology (FIT), HatchBeauty, Mary Kay, Mintel, MSLK, Stylus, ThisThatBeauty and Walsh House. The judges will be looking for that unique combination of distinctive design and user functionality. In addition, an Audience Choice winner will be revealed that was selected through public online voting, which was concluding at time of publication.
“We are thrilled to provide this unique opportunity to our beloved industry and grateful to our esteemed judging panel for lending their talent,” says Daniela Ciocan, marketing director Americas, Cosmoprof. “To the participants, the opportunity to be seen and heard by these influential individuals is tremendous.”
The show organizers will also launch Discover Pro Beauty at this year’s event. This new special area is dedicated to innovative start-ups in the professional beauty space. The new showcase will be located in the professional pavilion and be designed with a high-end feel, made to set it apart from the general exhibiting space. The exclusive area will host only 12 exhibitors that are pre-selected to ensure a match with participating buyers who represent national and regional distributors as well as chain salon operators. Participating companies will benefit from guaranteed face-to-face meetings with distributors, which to date include and are not limited to: BSG CosmoProf, Ulta, Jinny Beauty, JC Penney Salons and Armstrong McCall Austin.
In support of its professional beauty category, CPNA also hosts PBA events such as the North American Hairstyling Awards (NAHA), PBA Beacon and Business FORUM. Coupled with CPNA conferences and other educational initiatives, the 2017 event promises to be chock full of valuable insights on the growing professional beauty industry.
“We always strive to be more than just an industry event,” says Ciocan. “Our aim is to be a valuable resource for every player in the beauty space. Through careful curations, education and key partnerships we’ve been able to achieve our goals and maintain our leadership as one of the most awarded and coveted industry business platforms.”
As part of our partnership with Cosmoprof North America, Brand Experience’s magazine editor-in-chief will also present on package design’s role in brand experience, as part of the show’s new Discover Pack program.
“The packaging section, like all our areas, has experienced steady growth year over year,” says Ciocan. “Discover Pack was created to meet growing demand while simultaneously taking advantage of the fact CPNA features more than 1,000 finished goods companies and welcomes a large number of visitors from the prime beauty hub, California.” Read more about the event at www.cosmoprofnorthamerica.com
Back in the U.S.S.R.
Exploration of movie picture marketing captures the cultural energy of the pre-Stalin era
This look at film marketing from Taschen (www.taschen.com) showcases the energy and invention of this period, in the pre-Stalin Soviet Union of the 1920s and 1930s, before Soviet Realism became the official art doctrine.
The 250 film posters are drawn from the private collection of connoisseur Susan Pack, which includes the work of 27 different artists. From bold figuration to architectural elements, each artist displays a distinct style and aesthetic, as much as they collectively eschew the glamour of Hollywood for more stark, striking, even challenging images, often marked by unusual angles, dynamic composition and startling close-ups.