SodaStream leverages end of Game of Thrones to raise awareness about plastic waste

SodaStream HAS unveiled its latest video campaign, "Say Goodbye", featuring Game Of Thrones actors Thor Bjornsson AKA "The Mountain", Hannah Waddingham AKA "Septa" and Kristian Nairn AKA "Hodor".

Capitalising on the popularity of the programme, which concludes its final season this Sunday, the video shows each actor struggling with single-use plastic bottles in everyday situations. As the ninth video that SodaStream has created with the series' actors in just three years, the collaboration has engaged millions of consumers in recognising the challenge of tackling single-use plastic waste.

SodaStream's series of novel marketing campaigns, have captured peoples imagination in conveying the serious message of the damaging impact of single-use plastic.

Last year, SodaStream's 'It's time for a change' campaign featured on a league table of the most successful viral videos by AdAge. Viewed by 16 million people, the video was second to only John Lewis's Christmas advert at the time. 

"We're always looking for fun and exciting ways to convey the message that we can enjoy fresh sparkling beverages in a planet-friendly way," said SodaStream CEO Daniel Birnbaum. "We encourage consumers to say goodbye to single-use plastic and hello to reusable solutions"

The video is a special remake of an existing SodaStream Campaign (watch here) from 2017 and whilst it's not the first time the GOT stars have appeared in a Sodastream video, the company united them for a final goodbye.

Watch the new "Say Goodbye" video.

"As a fan of SodaStream and an advocate for the environment myself, I always welcome an opportunity to help SodaStream spread their environmental message about single-use plastic," commented Kristian Nairn.

Credits
Concept: SodaStream
Creative Director: Alon Seifert
Director: Rani Carmeli
Production: Borax Creative Filmmaking

About SodaStream

SodaStream is the World's No. 1 sparkling water brand enabling consumers to transform ordinary tap water into sparkling water in seconds.   One SodaStream carbonating bottle can save up to thousands of single-use plastic bottles and cans. The products are environmentally friendly, promote health and wellness, cost effective, and are customizable and fun to use. Products are available at more than 80,000 retail stores across 46 countries.

SOURCE SodaStream

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