After previous successes designing for BioLab packaging projects, TFI Envision, Inc. was chosen to redesign the Pool Time pool care product line, sold nationally at The Home Depot. BioLab knew that they could rely on TFI to work swiftly, creatively, and strategically to turn the brand around.
Before the redesign, it was difficult for shoppers to navigate the pool chemical aisle and understand what they needed to do to achieve crystal clear pool water. Based on that insight, TFI Envision standardized the product label design and developed a numeric/color-coded icon with a matching color block package system to help identify the multi-step pool care process. The wave design on the packaging is constant across all packages and has been color coded for specific usage. The product forms were also included on the label so that shoppers know what they are buying.
The project also included the development of new in-store displays to create a more efficient shopping process. By placing the products in line with descriptions of their uses, shoppers can read more about the different types of maintenance solutions to fit their needs. With 24 products in a range of sizes (33 total options), there is a solution for every pool owner.
The result is a stress free experience when shopping for Pool Time products, as well as an easy-to-follow pool care routine that can help users decide which products are best for their needs.
According to Brian Holliday, VP of Marketing, BioLab, “The reception to the new Pool Time design has been overwhelmingly positive. A true home run for us.”
Since 1975, TFI Envision, Inc. of Norwalk, CT, has specialized in developing strategic design and marketing solutions for branding, packaging, promotion, digital and corporate communications; helping organizations achieve their marketing and communication goals with compelling, consistent messaging that is on brand and on target.
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