Two pet-loving businesses in the St. Louis area are collaborating to make shelter pets have a hero.
Purina is teaming up with Urban Chestnut Brewing Company for a philanthropic effort linked with Urban Chestnut’s newest beer—Urban Underdog. The partnership comes in light of Purina’s annual “Consider A Shelter Pet” campaign, which urges residents of St. Louis to get to know shelter pets as they really are—happy, healthy, lifelong companions seeking forever homes.
This year's campaign culminates in the single-day "Better Together" adoption event that will feature more than 200 adoptable pets from 10 a.m. to 3 p.m. Saturday, Oct. 21, in Soulard Market Park.
"Urban Chestnut shares our passion for pet-related causes, as well as our sincere belief that pets and people are better together," says Libby Davidson from the Purina Pet Welfare Team. "By working together, we're giving fellow pet lovers two ways to help local shelter pets – buy beer and consider adding a four-legged family member to your home."
Urban Chestnut collaborated with Purina to design special "Consider A Shelter Pet" packaging for the new Urban Underdog brew, featuring campaign details and a special 'Undercat' on the box as a reminder that there are plenty of fabulous felines in shelters looking for love.