Village Naturals lights up bath and body collection with lightable bath bomb
Village Naturals Aromatherapy has introduced an Iceland and Fiji-themed bath and body collection that includes Epsom salt bath soaks infused with plant-based ingredients and—in what the company believes is an exciting industry first—a floating bath bomb with lightable candle.
“The new Village Naturals Aromatherapy collection introduces provocative scents inspired by two of our planet’s most intriguing destinations,” said Rachel Joy Swardson, senior marketing manager of new product innovation at The Village Company, parent company for Village Naturals Aromatherapy. “The beauty of these regions enabled us to push the limit with our forms and formulas, including our latest breakthrough, a floating bath bomb with real, lightable candle. The tranquil combination of soft, floating candlelight, beautiful swirling colors and fresh fragrance has a divine, transporting effect which intensifies even further when paired with the Icelandic shimmering bath soak.”
The collection is made with Village Naturals Aromatherapy's original Iceland and Fiji fragrances and include naturally-derived ingredients: camelina oil, Icelandic moss and mica for Iceland, and wild fern extract, coconut and pineapple oils for Fiji. Village Naturals Aromatherapy Volcano Bath Bomb is custom tooled in the shape of a volcano and topped with a lightable candle that will continue to float after the bath bomb has dissolved, changing the bath water into an icy blue color.
The limited-edition collection is available now through March 10 at select Target stores and online at Target.com.
About the Author:
Sara Blood is account director for Topsail Strategies, a strategic communications consultancy focused on identifying and implementing creative solutions to exceed business goals. She shared this post on behalf of her client, The Village Company.
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