Building a Brand that Celebrates Creativity

Vita Raykhman, co-founder & creative director at Amika shares the rewards of big, bold design.

In this installment of the Package Design Matters Series, PD interviews Vita Raykhman, co-founder & creative director at Amika. During this video, Raykhman discusses the rewards of big, bold design. Viewers also discover how Amika built a brand that celebrates self-expression and creativity by rejecting the category cues for the tools market for beauty professionals.


This video aired on Tuesday, February 23, 2016.