When it comes to package design for luxury cosmetics, the goal is two-fold: to draw shoppers toward the shelf, and to create a sophisticated yet functional concept that’s worthy of housing a high-end product.
To achieve this, gold motifs are frequently relied upon to convey an upmarket quality. As BXP contributor Kim Guarnaccia noted in her examination of how gold is used in package design, golden hues are used to create “an aura of permanence and durability.”
Beyond gold, the luxury concept can be communicated in various ways, as you’ll see in the photos that follow. Take a look at how premium labels such as La Mer, Jeffree Star and Victoria Beckham created posh packaging concepts that befit their brands.
Jeffree Star
A realistic-looking, brushed-gold bar package – featuring debossed text for dimensionality – encloses this makeup palette.
MSRP $40
Credit: topcosmeticswholesale.com
Hermès
Metal lipstick tubes showcase a lacquered matte and brushed gold finishing effect in black, white or permabrass. The tube is topped with a curved plaque that is engraved with the brand’s logo.
MSRP $75
Credit: irmasworld.com
La Mer
The verdant color scheme of these six individually sealed mask treatments evokes the benefits of healing hydration.
MSRP $175
Credit: Shopee
Estée Lauder
A skin cream infused with black diamond truffle, its presentation is inspired by the key ingredient.
MSRP $405
Credit: Nordstrom
Victoria Beckham
The former Spice Girl’s name is emblazoned on the front side of this palette’s plastic-free, minimalist casing.
MSRP $56
Credit: makeupmuddle.com
Moujan Lusso
Spotlighting a droplet-shaped brand mark in a line art style, this body oil packaging merges pastel hues with gold-foil stamped typography.
MSRP $89
Credit: Packaging of the World
Margot Elena
One of Oprah’s “Favorite Things” from 2017, a quartz-shaped bubble bath bottle from Margot Elena’s Lollia brand features a handmade Indian tassel at the bottle’s neck and gold leafing throughout.
MSRP $54
Credit: Margot Elena
Oribe
A unique green-blue colorway with gold detailing accents a grip-friendly design.
MSRP $44
Credit: Oribe
Kjaer Weis
This sumptuous blush is housed in a sleek, refillable silver case for on-the-go convenience.
MSRP $56
Credit: Kjaer Weis
Sakaré
An upmarket body butter leverages gold’s universal appeal to convey its high-tech formulation.
MSRP $66
Credit: Sakaré
Guava & Gold
This shower gel’s recyclable packaging relies on a vibrant sea coral to catch the eye.
MSRP $27
Credit: Wolf & Badger
Gucci
Encased in a mirrored compact with a gold and turquoise color scheme, these bronzing powders include a bottom compartment for the application brush.
MSRP $62
Credit: thebeautylookbook.com
SK-II
The clean design concept of this silver-capped cylinder suggests a high-end facial treatment.
MSRP $99
Credit: btyaly.com
13 Posh Packaging Concepts from Luxury Cosmetics Makers
When it comes to package design for luxury cosmetics, the goal is two-fold: to draw shoppers toward the shelf, and to create a sophisticated yet functional concept that’s worthy of housing a high-end product.
To achieve this, gold motifs are frequently relied upon to convey an upmarket quality. As BXP contributor Kim Guarnaccia noted in her examination of how gold is used in package design, golden hues are used to create “an aura of permanence and durability.”
Beyond gold, the luxury concept can be communicated in various ways, as you’ll see in the photos that follow. Take a look at how premium labels such as La Mer, Jeffree Star and Victoria Beckham created posh packaging concepts that befit their brands.