2020 Designalytics Effectiveness Awards In Partnership With Dieline

THE DESIGNALYTICS EFFECTIVENESS Awards in partnership with Dieline recognizes package redesigns that have been instrumental in driving brand growth. Effective package designs are a joy to behold, but they’re also a tremendous asset and a formidable weapon in today’s fiercely competitive marketplace. All five winners successfully demonstrated that the package designs had a significant, tangible impact on brand growth.

Grand Prize, Designalytics Effectiveness Award

Hill’s Science Diet
By Beardwood&Co.

By forging a stronger emotional connection with consumers through design, this pet food giant grew 17%, representing an annualized increase of approximately $100 million.

Designalytics Effectiveness Award

think!
By DDW

Snack-bar matker think! nourished its bottom line with a bold rebrand that attracted new buyers and reversed its sales trajectory from -7% to +6%.

Designalytics Effectiveness Award

Natural Delights
By MJR Creative Group

This Medjool-date producer transformed a “dated” baking commodity into a super-trendy snack, growing sales by 4%, which equates to an increase of nearly
$2 million annually.

Designalytics Effectiveness Award

Theo Chocolate
By Clarkmcdowall

This premium chocolatier increased sales by 11% and base velocities by 20% with better branding and clearer communication.

Designalytics Effectiveness Award

Boulder Canyon
By Interact Boulder

By balancing local quality with national credibility, this potato-chip brand completely reversed a declining sales trend—from -38% to +17% following the redesign.