An effective logo strategy goes beyond having a logo that looks good. Research is required before pen ever hits paper, and the result should be a design that strikes “the balance between being relevant and merely joining the hoards of others doing the same thing,” as Creative Bloq explains.
To that end, the article offers five tips for developing a killer logo strategy:
1. Understand your competition. You’ll want to invest time in comparing competitors’ logos, which could reveal some branding conventions you wouldn’t have thought of otherwise.
2. Ask the right questions. Creative projects can be overwhelming or lack focus if brands don’t ask themselves what they’re specifically trying to accomplish.
3. Stay flexible during the process. Be ready to adjust a concept if it’s later discovered that the design doesn’t jibe with the strategy, or vice versa.
4. Respect a brand’s heritage. Change doesn’t have to happen for the sake of it, especially if your current logo has meaningful currency with your customer base.Advertisement
5. Remember: A logo is just one ingredient. Consider how the logo interacts with the rest of the brand experience.
Read more at Creative Bloq.
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