Connect with us

Awards

77th Annual North American Paperboard Packaging Competition

It is a premier competition for those involved in the concept, design, print, performance and shelf appeal of paperboard packaging.

mm

Published

on

77th Annual North American Paperboard Packaging Competition

ADMINISTERED AND HOSTED by PPC and judged by a jury of packaging professionals, industry experts and professors, the Paperboard Packaging Competition is a premier competition for those involved in the concept, design, print, performance and shelf appeal of paperboard packaging. Entries are evaluated on design, manufacturing, distribution efficacy and marketing potential.

Braxton Hard Seltzers BY Zumbiel Packaging

Judge’s Awards

Braxton Hard Seltzers
By Zumbiel Packaging

To beat the competition from national beer brands, craft brewer Braxton Brewing Company went where competition is the name of the game: professional sports. Braxton’s Vive seltzer has already become the official hard seltzer of the Indiana Pacers (NBA), the Cincinnati Bengals (NFL) and FC Cincinnati (MLS).

However, adding more team affiliations proved challenging. The solution? Leveraging digital printing and converting capacities, Braxton was able to efficiently segment its markets while decreasing carton volume per individual SKU.

Product Patagonia 6-Can KeelClip BY Graphic Packaging International

Advertisement

Package of the Year

  • Innovation of the Year

Product Patagonia 6-Can KeelClip
By Graphic Packaging International

A plastic-free solution for beverage can multipacks that eliminates the need for rings or shrink wrap, KeelClip minimizes board usage while maximizing shelf appeal by prominently displaying the primary cans. It also has an innovative flip-and-pull can-removal mechanism, allowing consumers to easily flip the top of the pack, release the clip from the cans, and grab their favorite beverage.

M&M’s NFL BY WestRock

Digital Application of the Year

M&M’s NFL
By WestRock

This remarkable use of digital printing features sleeves for sliding tray boxes that were updated weekly with current Green Bay Packers’ game scores and stats. With most games on Sunday, new stats had to be loaded and boxes printed and converted quickly to be on retail shelves by Wednesday.

If that’s not impressive enough, the package printer also implemented augmented reality technology that let fans collect stickers, take selfies with M&M’S characters, and unlock exclusive content each week.

Advertisement

EPromos Samsung—Galaxy S20 Sales Team Launch Kit BY JohnsByrne

Judge’s Awards

EPromos Samsung—Galaxy S20 Sales Team Launch Kit
By JohnsByrne

Engaging from the start, the interactive launch kit has a unique trapezoid shape that mimics the slopes and ridges of the Galaxy S20 phone. Inside, the kit opens up in multiple sections, revealing various panels of information. For example, there are 10 cityscape pop-up mountable displays that highlight the phone’s zoom capabilities when viewed from far away.

BXP elevates the value of innovative and collaborative brand package design as a strategic business competence across the omni-channel path to purchase, to ultimately help consumer facing and retail brands deliver more relevant experiences that connect with shoppers, win at shelf, own the moment of sale and maximize brand loyalty.

Continue Reading

SPONSORED VIDEO

Branding with Ferocity – Thinking Like an Indie Brand

Get a better understanding on how to leverage new technologies to engage and delight shoppers, sustainability’s role in product and package design – being sustainable and premium are not mutually exclusive, plus best practices and tips for collaboration and how to launch new products and refresh existing product line-ups and brands.

Promoted Headlines