Connect with us

Beer Wine Spirits and Cannabis

Absolut Vodka celebrates 150 Years with Limited Edition Bottle




Absolut Vodka is introducing its limited edition bottle just in time for Canada’s biggest milestone: Absolut Canada.

It’s a tribute to 150 years of forward thinking, the Absolut Canada bottle was designed in collaboration with Canadian textile artist, Elizabeth Elliott. To convey a message of Canada’s history, the bottle artwork uses a traditional quilt block ‘Maple Leaf’ design and modernized Canadian color palette: geometric shapes represent Canada’s diversity and a grid reflects the expansive geography.

“Absolut is known globally for its limited edition bottles–everything from cities, to countries, to celebrating Pride or Andy Warhol, so we’re thrilled to bring a Canada-specific version to market at a time when celebrating our country will be at an all-time high,” says Vanessa Clarke, senior brand manager at Corby Spirit and Wine. “Much like Canada, Absolut has a long history of inclusion and innovation, so we’re excited to have a bottle that is uniquely ours to reflect those synergies.”

Editorial Note: This post was shared by a member of the BXP community and edited by our editorial staff. Do you have news to share with our readers or a package design project that you are especially proud of? Click here to learn how you can become a contributing member of the BXP Magazine online community.

Continue Reading


Branding with Ferocity – Thinking Like an Indie Brand

Get a better understanding on how to leverage new technologies to engage and delight shoppers, sustainability’s role in product and package design – being sustainable and premium are not mutually exclusive, plus best practices and tips for collaboration and how to launch new products and refresh existing product line-ups and brands.

Promoted Headlines





Get the most important news and business
ideas from BXP Magazine's news bulletin.


Most Popular