AIPIA Merges Smart Packaging Events

(PRESS RELEASE) UTRECHT, THE NETHERLANDS — Following consultation with its members, the Active & Intelligent Packaging Industry Association (AIPIA) will move the online Supply Chain Congress, originally scheduled for Oct. 7, to co-locate with the Digitization, Connected Packaging & Sustainability event on Nov. 16.

The Supply Chain Congress will run as a distinct stream, but access will be available to all delegates registered on the day. Likewise, those booked on the Supply Chain stream can access the other presentations.

“We are finding more and more that people are struggling to make the time commitments now demanded to participate in a lot of separate online events,” said AIPIA Managing Director Eef de Ferrante. “So we have decided to revert to the formula used at our successful ‘live’ events in Amsterdam and offer a single event, but with separate themes covering specialized topics.”

One result of this move is that a major brand owner is considering to offer one of AIPIA’s “Brand Challenges,” where members can pitch their smart packaging solutions for a particular project, or “pain point” identified by the brand.

Ferrante added: “AIPIA has found many companies cannot commit resources to separate dates. Likewise potential delegates are reluctant to commit to two days and two fees, even when both topics are of interest. So it was clear that combining the events was the best choice. Moving the Supply Chain Congress gives us more time to fill out that stream, possibly even with a ‘Brand Challenge’ and a retailer/brand owner forum, and revert to our traditional time slot in November.”

For more information and to register for the events, visit aipia.info.