Angie’s BOOMCHICKAPOP continues innovation with microwave popcorn

BOOMCHICKAPOP, a ready-to-eat popcorn brand has debuted its new Angie’s BOOMCHICKAPOP Microwave Popcorn in a new format.

“We see great potential for Angie’s BOOMCHICKAPOP to continue growing as we focus on bringing the attributes consumers look to the brand for – flavorful snacks made with real, simple ingredients – into new products and categories,” says Kevin Moses, Sr. Brand Manager, Popcorn at Conagra Brands. “With Angie’s BOOMCHICKAPOP Microwave Popcorn, we saw an opportunity to create a new experience for our fans: enjoying a hot, freshly popped bowl of our flavorful popcorn while feeling good about what they’re eating.”

According to a release, nearly 50 % of U.S. households consume microwave popcorn and many use it for a variety of different occasions.

BOOMCHICKAPOP Microwave popcorn stands out in the grocery aisles because of its new colorful packaging that reflects the brands live out loud attitude, and also the ingredients in each bag. Consumers will also enjoy its innovative packaging. It comes in a “fresh pop bowl’ designed for easy popping and clean up and the bowl stands up after popping in the microwave.