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April 2016 – Prototyping as a Design and Marketing Tool




IN PACKAGE DESIGN’s annual prototyping webinar, our panel of speakers discussed prototyping as a design and marketing tool. Watch this webinar to gain insights on how to use prototyping to help sell ideas up the management chain and across departments, in addition to how it can be used to test ideas and design executions.

Featured Speakers:

  • Darralyn Rieth, Aiga In-House Initiative Chair
  • Mark Englestead, Director Of Operations for IB products Inc.
  • Adam Straus, Partner, Best Road Inc. and Adjunct Assistant Professor in the Communication Design, Packaging Design Departments at the Fashion Institute Of Technology, New York

This event aired on April 26, 2016.

BXP elevates the value of innovative and collaborative brand package design as a strategic business competence across the omni-channel path to purchase, to ultimately help consumer facing and retail brands deliver more relevant experiences that connect with shoppers, win at shelf, own the moment of sale and maximize brand loyalty.

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Branding with Ferocity – Thinking Like an Indie Brand

Get a better understanding on how to leverage new technologies to engage and delight shoppers, sustainability’s role in product and package design – being sustainable and premium are not mutually exclusive, plus best practices and tips for collaboration and how to launch new products and refresh existing product line-ups and brands.

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