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Arax Vodka Brand Unveils New Glass Packaging

Spirit maker partnered with Italian agency for new design.




Arax Vodka Brand Unveils New Glass Packaging

Arax, an Armenian vodka produced by F54, has revamped its image with a distinctive packaging concept after partnering with Italian design agency Gentlebrand-Packaging Tailors.

The frosted glass bottle appears to have been carved from ice, helping to portray a fresh and sophisticated spirit. A large logo is plainly visible in the minimalist design.

A pattern of tarragon leaves is a decorative element that enhances the base while recalling the natural component of the distillate. The same detail also appears on the body of the bottle and on the cap.

BXP elevates the value of innovative and collaborative brand package design as a strategic business competence across the omni-channel path to purchase, to ultimately help consumer facing and retail brands deliver more relevant experiences that connect with shoppers, win at shelf, own the moment of sale and maximize brand loyalty.

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