Arax, an Armenian vodka produced by F54, has revamped its image with a distinctive packaging concept after partnering with Italian design agency Gentlebrand-Packaging Tailors.
The frosted glass bottle appears to have been carved from ice, helping to portray a fresh and sophisticated spirit. A large logo is plainly visible in the minimalist design.
A pattern of tarragon leaves is a decorative element that enhances the base while recalling the natural component of the distillate. The same detail also appears on the body of the bottle and on the cap.
Branding with Ferocity – Thinking Like an Indie Brand
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