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Arax Vodka Brand Unveils New Glass Packaging

Spirit maker partnered with Italian agency for new design.
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3 years ago

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Arax Vodka Brand Unveils New Glass Packaging

Arax, an Armenian vodka produced by F54, has revamped its image with a distinctive packaging concept after partnering with Italian design agency Gentlebrand-Packaging Tailors.

The frosted glass bottle appears to have been carved from ice, helping to portray a fresh and sophisticated spirit. A large logo is plainly visible in the minimalist design.

A pattern of tarragon leaves is a decorative element that enhances the base while recalling the natural component of the distillate. The same detail also appears on the body of the bottle and on the cap.

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