Anthem, a global creative agency that actively connects brands with consumers by amplifying desirability from brand design to brand campaign to drive brand performance, announced today that John-Paul Doyle, senior creative director, will present “Doing Good Demands Good Design” with David Simnick, ceo and co-founder, Soapbox, at the FUSE 2018 conference on April 10, 2018, 11:00 a.m., in New York City.
FUSE 2018, the event for design and brand strategists this April 9-11, 2018, NYC, will turn the spotlight on the disruptive pioneers from iconic brands and scene-stealers within startups designing for POP: PURPOSE OPPORTUNITY PROFIT
In “Doing Good Demands Good Design” Soapbox’s David Simnick and Anthem’s John-Paul Doyle will explore the creation and evolution of Soapbox.
Brands with a virtuous mission are attractive to the millennial consumer. But mission alone is often not enough at the first moment of truth – the product’s quality and benefits must come through as with any other, less virtuous competitor. In the buy one/give one model, the right combination of powerful design, excellent products and a mission worth everyone’s attention can lead to a significant lift in business success for the brand and have a domino effect of furthering the brand’s virtuous mission through this business success.
“Soapbox’s mission is to empower customers to change the world through everyday, quality purchases,” says CEO and co-founder Dave Simnick. “For every Soapbox product purchased, we, together, donate a bar of soap to someone in need either in the U.S. or abroad.”
“Anthem’s new packaging redesign for Soapbox’s personal care line, featuring the buy-one-give-one business model is a powerful storytelling experience,” says senior creative director John-Paul Doyle. “Engaging consumers with this social mission while conveying the quality of the products inside and influencing the brands performance through packaging is a testament to the power of good design.”
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Simnick concludes: “Access to soap can change a life, which is why we believe that soap = hope.”
To learn more about FUSE 2018 please visit: https://marketing.knect365.com/fuse/agenda/2
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