AVERY DENNISON LAUNCHES TC-2000 FILM TOPCOAT TO HELP CONVERTERS AND BRAND OWNERS PRODUCE PACKAGING THAT POPS
Creating shelf appeal with clearer, stronger colors and bolder graphics
On August 8, 2019, Avery Dennison Label and Packaging Materials launched TC-2000, a new film topcoat that enables converters and brand owners to create packaging with clearer, stronger colors and bolder graphics. The new topcoat is designed to enhance a brand’s shelf appeal in the increasingly competitive store aisles and displays.
TC-2000 is designed to deliver solid, consistent performance across a wide range of printing technologies including water-based flexo, UV flexo, UV screen, UV inkjet, solvent gravure and letterpress. This enables converters to leverage digital printing for greater flexibility and quality output, simplifying their ordering and stocking needs.
TC-2000 builds on the success of Avery Dennison’s popular TC-1000 topcoat with improved ink anchorage to enhance on-press efficiency gains and improves profit margins by eliminating the need to corona treat or prime in UV print platforms. It creates an extremely strong bond between ink and film, allowing heavier inks to be laid down to achieve sharp images and bold looks.
It allows designers a greater range of creativity, such as using bold typefaces to replace images, the use of gradients, or building on brand stories and histories that utilize vintage photos, seals and retro-inspired typography to help a brand stand out from its competition.
“TC-2000 is the result of the extensive global research and development and investment in material science -- hallmarks of Avery Dennison’s commitment to excellence,” said Cory Keller, senior product manager, digital, Avery Dennison. “As new printing technologies come of age, it is our goal to help converters and brand owners take advantage of the benefits they afford while remaining committed to compatibility with existing technologies.”
To learn more about Avery Dennison’s new TC-2000, visit: https://label.averydennison.com/na/en/home/products/film/topcoat-films.html.
Editorial Note: This post was shared by a member of the Brand Experience magazine community using our Community Voice tool.
Our website community uses the tool to post articles, thought-leadership reports and analyses, white papers, case studies, blog entries and op-eds, press releases and events about branding, design or marketing. These posts are vetted and edited by our editorial staff for editorial relevance and decorum for branding, design and marketing professionals. Approved and edited content then lives side-by-side with other editorial content. Overtly promotional content is not accepted, but we do have advertising options available for those interested in promoting their services or products.
Do you want to become a contributing author to the BXP website? Click here to learn how you can become a contributing member of the BXP Magazine community.