Belk releases private label beauty line

Belk Beauty draws inspiration from southern roots.

Belk has recently announced the launch of its first private label beauty line, Belk Beauty.

Belk Beauty is inspired by the brand’s southern roots and its customers’ colorful outlook. The collection is available online and in-store. It features trendy lip, eye and face palettes.

"Belk Beauty is here to help every southern and sophisticated customer cultivate her perfect look," says Christine Woodward, vice president and divisional merchandise manager of beauty and fragrances at Belk, in a release. "Our customer is always confident and never overdone, so we're proud to offer quality products to enhance her natural beauty."

Products include:

  • 8-Shade Eye Palettes 
  • Liquid Lip & Pencil Sets 
  • Lipstick Set 
  • Lip Cubby Sticks 
  • Lip Gloss Sets 
  • 3-Piece Contour Sticks 
  • Highlighter & Contour Palette 
  • Blush & Bronze Palette 
  • 5-Piece Nail Polish Set 
  • 5-Piece Eyeliner Set 

Belk Beauty sets itself apart from competing brands with a collection of city palettes reminiscent of six destinations across the brand's southern footprint, the release says. These eye and cheek palettes draw inspiration from the styles of Atlanta, Charlotte, Charleston, Savannah, Dallas and Nashville, and will be available in every Belk store.