COVID-19: What we're reading

Inspired by fellow ST Media Group editor-in-chief Robin Donovan, BXP’s editor-in-chief Linda Casey spotlights the best of what she’s reading [besides BXP, of course] about the COVID crisis, including links forwarded from other BXP team members and readers.

We thank ST Media Group and the BXP Community, including its amazing readers, for coming together at our collective time of need. Please bookmark this page as it will be continuously updated as we go through this struggle together and keep the story suggestions coming! We can be reached on Twitter at @bxpmag

This case study by Darrell Etherington explores how Abbott was able to launch a COVID-19 test that can produce results in as little as 5 minutes using machinery that’s already widely available. Understanding that feasibility is essential to innovation, the pharmaceutical giant decided to develop the test, ID NOW, to run on hardware that already “holds the largest molecular point-of-care footprint in the U.S.,” and is “widely available” across doctor’s offices, urgent care clinics, emergency rooms and other medical facilities.


Australian journalist Sophie Haslett shares how beauty brands in the country are adapting their brand experiences for the new reality. An inspirational and uplifting read on adapting business to new conditions. And some good news, I’m sure, for business professionals in Australia because much of the world might be working from home now but, honey, the touch-up filter in Zoom only goes so far.

An amazing resource for grasping and visualizing the numbers behind pandemic. The comprehensive approach paired with the charts helps readers grasp this very complex and evolving coronavirus outbreak.

Breaking news on March 25, 2020, on the largest stimulus bill in U.S. history. At $2 trillion, the stimulus bill's price tag is about 9% of the nation's gross domestic product and aims to provide direct financial aid to individuals, hospitals and business.

A case study by Bryan Gruley and Rick Clough on how 3M quickly ramped manufacturing capacity to fight the pandemic. Best-in-class business strategies during this time of social distancing and locked down borders that are spotlighted include using localized supply chains and making it easier for workers to visualize the theoretical 6-ft infection barrier between persons.