June 2015 - Delving into Design ROI and Effectiveness

Design Examples

In Package Design’s annual design ROI webinar, our expert panel of business and design leaders explore what makes a package design effective, how brands can measure the ROI of their design investments, and other business results measurements for design.

PETER M. COSTELLO, president & COO, Gawi Healthcare, LLC
DEBORAH DAWTON, chief executive, DBA
MAGGIE HODGETTS, head of graphic design, Waitrose
ROB WALLACE, president, Best of Breed Branding Consortium

This event aired on June 24, 2015.

Watch the webinar by clicking the Play button below.